Tips to Improve Your Marketing Skills |
Posted: January 15, 2018 |
As a marketing professional, you are constantly looking to bring more value to the clients you serve, whether they are local small businesses working on a shoestring budget or large tech startups with massive funding. But the world of business in a constant state of flux, with new technologies emerging that are changing the shape of business and commerce faster than anyone could have imagined just a few decades ago. Here are three fundamental ways that you can improve your marketing skills to help your clients reach new levels of success. 1. Keep Up with the Latest Marketing TechniquesTo provide the most effective marketing campaigns for your clients, you need to stay up-to-date with the latest in internet services and digital marketing techniques. Search engine optimization (SEO) in particular is an evolving set of practices in which failure to follow best practices could result in massive losses for you or your clients. For starters, be sure to follow the top marketing blogs like HubSpot, QuickSprout, SocialMediaExaminer, Moz and Business2Community. You should also be familiar with the top marketing services providers which offer marketing tools, website builders and email funnel templates. It's also a good idea to invest in your education by sending your best people to industry conventions to upgrade their knowledge and skills and to network with other vendors that you are likely going to want to partner with in the future. 2. Expand Your Skill Set and Your PerspectivePushing out of your comfort zone to learn other aspects of your business is another great way to improve your marketing chops. It is true that specialization has its advantages, but in this fast-changing business environment, sometimes you need to go outside your area of specialty in order to adapt to the changes taking place in your industry. If copywriting and text-based content creation has always been your specialty, push yourself to learn some new skills around multimedia, graphics and video. Or if you've always relied heavily on social media marketing, try learning email marketing best practices and how to build an automated sales funnel. You might not need to become a jack-of-all-trades to be successful, but it can't hurt to expand your perspective and learn more about how your place in your company fits with what all those other guys are doing in the office next door. Who knows, you might even find that your best work is in an entire other discipline than the one you've been focusing on for the last few years. 3. Practice Your Craft Every DayMarketing is a multi-faceted skill, and as a skill it must be practiced daily. If you want to become the best marketing pro you can be, then you need to put in the hours. Learning new techniques is good. Researching the latest trends is also good. And networking is fantastic. But there is no substitute for doing the work. To improve your marketing skills, you need to put in the hours and put your current marketing skills into practice every day. Push yourself to focus on the highest priorities – those that contribute to your bottom line. Avoid the trap of consuming content and thinking about marketing all day. Focus on doing the most important tasks everyday and watch how much faster you make progress. The world of marketing is in a constant state of flux, with technology driving new trends while old methodologies die out. Big, old media isn't going away any time soon, and the loss of net neutrality is going to open the doors up to all kinds of change. But the internet is where the action is at, and as a digital marketer you need to constantly be updating your skills, learning new technologies and SEO techniques, pushing out of your comfort zone to understand the larger business of marketing and practicing your skills every day.
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